Employee health and wellness programs have become more than just a bonus to workplace benefits. Along with insurance, paid time off, retirement plans, and leave benefits, health and wellness initiatives are no longer a “nice-to-have” but a “must-have.”
However, due to employees’ diverse needs, many one-size-fits-all wellness offerings fall short. Employees rely on their employers to offer unique approaches that complement their current life circumstances. Recognizing this gap, it’s crucial to personalize what employees can expect from their employers.
Enter Marquee Health’s upgraded Personalized Recommendations tool – a forward-thinking, individualized approach clients are now leveraging with artificial intelligence (AI) to offer tailored health and wellness suggestions designed to help employees achieve their best possible health outcomes.
The Power of Personalization in Employee Wellness
Featured prominently on an employee’s technology hub, these suggestions are generated by using advanced analytics based on personal health risks and behaviors, such as biometric screenings. Using AI-driven data, a vast selection of wellness resources is presented to provide employees with targeted insights that align with their unique health goals.
Why does this matter? It results in more successful outcomes. Reports indicate “71% of consumers said they expect companies to deliver personalized interactions.” The AI-powered suggestions elevate wellness programs and do more than just apply blanket strategies. This feature ensures that employees receive actionable guidance relevant to specific health needs, including diabetes, emotional health, healthy living, hyperlipidemia, hypertension, nutrition, physical activity, tobacco use, and total wellbeing.
AI-Powered Personalized Recommendations
Personalized Recommendations help employees prioritize their health and wellness based on real-time health outcomes. AI algorithms then reveal recommendations based on results analyzed from the data points below:
- Biometric Screening Results – Metrics such as a blood test, glucose, blood pressure, height, weight, BMI, and waist circumference
- Health Risk Assessments – Self-inputted health reviews
- Behavioral Trends – Engagement patterns, interactions, and lifestyle habits
By processing this data, the AI-driven system offers employees highly relevant suggestions via self-guided educational courses and informative videos.
Boosting Engagement and Participation
Personalized Recommendations can help transform the employee wellness experience by making it more autonomous, engaging, and effective. Employees who log into their technology hub via desktop or mobile are greeted with customized health suggestions tailored to their needs. Each recommendation is paired with actionable items related to health and wellness resources, empowering employees to make informed health decisions while maximizing available resources.
Often, workplace wellness is directly linked to program engagement, although many employees fail to participate due to a lack of relevance, motivation, or awareness of available benefits. The Harvard Business Review cites:
“In a representative survey by Deloitte of 1,274 U.S. workers, 68% said they did not use the full value of the wellbeing resources their organizations offered because accessing programs was either too time-consuming, confusing, or cumbersome.
That’s where Personalized Recommendations are different. They offer easy-to-follow, timely, and significant ways of participating in making positive habit changes. The curated content delivers relevant content and real-time insights based on current assessments.
Employer Benefits: A Healthier Workforce
Workplace wellness initiatives are here to stay. Coupled with AI, data analytics, and insights, Personalized Recommendations will continue to evolve, benefiting employers and employees alike. Currently, Personalized Recommendations are one of the many ways wellness programs enhance employee wellbeing and contribute to a healthier bottom line.
Notably, “more than 3.5 billion working adults each spend roughly 90,000 hours of their lives at work.” Putting it into perspective, healthier employees are happier and more productive, both of which contribute to a strong ROI. This includes:
- Reduced Healthcare Costs – Proactive health interventions may lower medical expenses often associated with chronic diseases and preventable conditions.
- Increased Productivity – Healthier employees experience fewer sick days, improved focus, and higher performance levels.
- Higher Retention and Satisfaction – Personalized wellness programs show employees that their employer values their wellbeing, leading to greater job satisfaction and loyalty.
Personalized Recommendations represent a significant step forward in employee health and wellness. By harnessing AI and user insights, this enhanced offering aims to meet members wherever they are on their health journey through customized, actionable guidance. For companies seeking to elevate their wellness programs, investing in personalized solutions is not just a trend—it’s the future of workplace health.
Interested in utilizing Personalized Recommendations and employee-driven insights? Contact us today to get started.